Journal · Brand
Every journal article on brand.
Cold outbound is dying. Paid ads are getting more expensive. Meanwhile, founders who build personal brands are closing deals, attracting talent, and raising capital at rates that make traditional marketing look obsolete.
AI can generate flawless visuals in seconds. So why are the most compelling brands deliberately embracing roughness, asymmetry, and hand-crafted imperfection? Because consumers are tired of looking at the same thing everywhere.
Stop guessing if your rebrand worked. These eight indicators reveal whether your brand strategy is driving real business results—from customer loyalty to revenue growth.
Why do some brands inspire fierce loyalty while others get forgotten? The psychology behind customer retention—and how to apply it to your business.
How do iconic brands achieve instant recognition? The cognitive science behind brand recall—and practical strategies to make your business unforgettable.